When posting videos to TikTok, the article description always includes Hashtag tags (characters starting with #). Many people believe that just by adding a lot of hot keywords like #fyp, #xuhuong, #trending, the video will automatically be pushed to the trend. In fact, this is a misconception and is somewhat counterproductive, causing TikTok's AI algorithm to become confused and unable to accurately classify the topic of your video.
In this article, I will share the nature of hashtags for the TikTok algorithm and reveal the Golden Formula for SEO standard hashtags to help videos easily reach the top trends!
The Role of Hashtags in the TikTok Distribution Algorithm
Hashtags on TikTok are not simply a tool to catch trends. The most important role of hashtags is to help AI label topics and categorize your videos:
- Content niche positioning: Hashtags tell AI what the video is about (e.g. food, technology, fashion).
- Determine your target audience: Based on users' browsing preferences, TikTok will distribute your videos to people who frequently interact with the corresponding hashtags.
- Search engine support (TikTok SEO): When users type search keywords on the application, videos with hashtags containing the exact keywords will have higher display priority rankings.
Attaching the wrong hashtag means you are sending the video to the wrong group of viewers, leading to a high skimming rate and causing the channel to have flop views.
Golden formula combined with trending Hashtag
Instead of posting random tags, experts who build million-view channels often apply the following formula to equally divide the hashtag group:
Formula: 1-2 Niche Hashtags + 1-2 Main Keyword Hashtags + 1 Brand Hashtag
- Main keyword hashtag (Broad topic): Clearly shows the general topic of the video.
- For example:
#congnghe,#dulich,#amthuc
- For example:
- Specific niche hashtags (Detailed keywords): Show specific content in that video to reach potential customers with high demand.
- For example:
#reviewlaptop,#taivideotiktok,#monngonmoingay
- For example:
- Brand Hashtag / Channel Name: Helps build a personal impression and link your video series together. When users click on this tag, your entire video will display.
- For example:
#getdouyintips,#kenhcuaban
- For example:
Practical example:
If you make a video tutorial on downloading TikTok videos without watermarks using the GetDouyin tool, the optimal set of hashtags will be:
#taivideotiktok #createvideoviral #getdouyintips #taichatluongcao
Extremely common mistakes to avoid when tagging
- Overuse of hashtags: Attaching 10 - 20 hashtags takes up space for writing video descriptions and interferes with AI's analysis information. The ideal number should only be from 3 to 5 hashtags.
- Using hashtags unrelated to the content: For example, a video about cooking but tagged
#reviewmoviejust because that hashtag is hot. Users who click to view incorrect content will immediately scroll past it, seriously reducing average viewing time. - Attaching overly general tags: Typing
#fyp,#xuhuonghas no effect on content positioning. These tags have billions of views, so your video will quickly fade away and sink.
Frequently asked questions
Should I write hashtags in lowercase or uppercase?
The TikTok algorithm recognizes hashtags regardless of case (e.g. #TaiVideoTikTok and #taivideotiktok both return the same indexing results). However, you should completely lowercase or capitalize the first letters of words to make them easier for users to read.
Should English hashtags be added to Vietnamese videos?
Only attach if your topic is global (like painting, filmmaking, photography) and you want to reach a foreign audience. For pure Vietnamese content (tutorials, talk vlogs), use Vietnamese hashtags without accents to best optimize for the search behavior of domestic audiences.
Where to get hot trending hashtags?
You can visit the Trend section of the TikTok app or the TikTok Creative Center website to see the real-time list of hashtags with the most growth and discussion in your country.