One of the most classic questions of anyone creating content on TikTok is: "What time should I post a video to get the most views?". Choosing the right time to post – also known as prime time – is extremely important for your ability to reach your initial audience. Posting when people are busy or sleeping will cause the video to receive poor interaction, reducing the chance of passing the first round of testing of the TikTok algorithm.
In this article, I will summarize the golden hours with the most active users in Vietnam and show you how to find the optimal posting time for your channel!
Prime time frames for general TikTok posting in Vietnam
Based on behavioral analysis data of the majority of users in Vietnam, below are 4 golden hours with traffic spikes during the day:
1. Morning time frame (6:00 a.m. - 9:00 a.m.)
This is the time when people wake up and prepare to go to work or school. A common habit is to open your phone to browse news updates at the beginning of the day or have light entertainment while eating breakfast or sitting on the bus.
* Suitable content types: Short news videos, inspirational stories, life quotes, morning tips or positive energy videos.
2. Lunch time (11:30 a.m. - 1:30 p.m.)
Lunch break for pupils, students and office workers. This is when the need for entertainment and relaxation after work increases significantly.
* Suitable content types: Short funny videos, food reviews, daily life vlogs, catchy remix music.
3. Evening time frame (6:00 pm - 8:00 pm)
It's time for most people to get off work and have dinner. At this time, users surf their phones a lot to update social activities or watch relaxing content before engaging in main evening activities.
* Suitable content types: Detailed culinary videos, transformations, study guides or technology product reviews.
4. Late night time frame (10:00 p.m. - 11:00 p.m.)
This is an extremely active time frame for young people, students and those who stay up late. At this time, viewers' attention is often more focused because the space is quiet.
* Suitable content types: Videos sharing in-depth knowledge, talking about personal experiences, moody ballads, or visually stimulating late-night cooking videos.
Instructions on how to watch your channel's unique Golden Hour
The general golden hour is for reference only. Each channel with a different audience (for example: mothers, high school students, programmers) will have completely different living habits. You can see your channel's prime time for yourself using TikTok's built-in analytics tools:
Steps:
- Open the TikTok app, go to your profile.
- Click on the 3 dashes icon in the upper right corner > Select Creator Tools.
- Select Analytics > Move to Follower tab.
- Scroll down to the bottom, you will see a graph that visually displays the Most Active Times of your followers by hour of the day or day of the week.
- Choose a time to post the video about 30 to 45 minutes before the peak activity time of followers so that the video has enough time to be processed by the algorithm and displayed as soon as the user opens the app.
Frequently asked questions
Is posting a video at prime time sure to trend?
Not 100% sure. Choosing happy hours is like opening your store when the market is crowded with people – it just increases your chances of reaching customers. The core factor that determines whether a video is viral or not is still the quality of the video's content (especially the first 3 seconds and the value the video brings).
How many videos should I post on TikTok a day?
For new channels, the optimal amount is to post 1 to 2 videos per day and maintain it consistently. Posting too many (3 - 5 videos/day) will dilute the amount of interaction between your own videos and is easily judged by AI as content spam.
Should I post a video at 12 midnight?
Maybe, if your channel is aimed at a night owl audience (Gen Z, people who work late) and covers topics like mood music, confessional podcasts or ASMR. However, with most popular topics, posting late after 12pm will have limited initial views because most people have gone to bed.